Startup to Storefront

Scout - Adam Bent 🦞 🐙 🐟

Dec 27, 2022

Canned Octopus, mussels, and squid. In Europe, tinned seafood is a delicacy. But here in North America consumers don’t eat as much canned fish. As a matter of fact, most people only know of canned tuna, and that’s it. Scout is a craft seafood company that is bringing this tradition back to the North American table....

Part 3/3 - How to Build a Distinct Brand: Navigating Setbacks (ft. Founders of Lettuce Grow, Sweet Loren's and Alpha A)

Dec 20, 2022

In 1996 Apple had lost $867 million, and by 1997 they were on the verge of bankruptcy. According to the New York Times, they cut 1/3 of their workforce and were about 90 days out from running out of money. In a Hail Mary attempt to survive, the board brought back Steve Jobs as CEO. He eliminated 70% of their product...

Part 2/3 - How to Build a Distinct Brand: Creating Company Culture (ft. Founders of Lettuce Grow, Sweet Loren's and Alpha A)

Dec 13, 2022

If you’re anything like me, the pandemic has completely changed your view on office work. Why go in, when you can ditch the commute and work from home? On the surface, this seems pretty straightforward, but it puts founders and entrepreneurs in a tricky situation. Remote work can make it extremely difficult to develop...

How to Build a Distinct Brand: Leadership (ft. Founders of Lettuce Grow 🥬, Sweet Loren's 🍪 and Alpha A) 1 of 3

Dec 6, 2022

Approximately 20% of businesses fail in the first year, and around 50% go under in the first 5 years according to the Bureau of Labor Statistics. The companies that survive do so by navigating setbacks and creating a culture with effective leadership. They build a distinct brand. This is part 1 of a 3-part BrightLive...